about
Built by someone who’s done the work
Praxis Agents didn’t come from a whiteboard. It came from years of building AI agents for real businesses – and learning what actually works.
Greg Asquith
Founder, Praxis Agents
I’ve spent my career in digital advertising – working with advertisers, agencies and technology companies. That background gave me a deep understanding of how marketing operations actually run: the tools, the workflows, and the places where things fall through the cracks.
In November 2023, when OpenAI released the Assistants API, I saw the shift immediately. Giving large language models the power to take actions – not just generate text – changed everything. I started building agents that same week.
Since then I’ve built hundreds of AI agents for different businesses, using every major framework along the way: LangChain, LangGraph, OpenAI, Anthropic and more. Each project taught me something new about what makes agents genuinely useful versus what just looks good in a demo.
Praxis Agents is everything I’ve learned, distilled into a single platform. Agents that remember your context, follow your rules, connect to your real tools, and always keep you in control. No black boxes. No surprises.
Why Praxis exists
Most AI tools give you a chatbot and call it done. But the teams I worked with didn’t need another place to ask questions – they needed something that could actually do the work. Manage campaigns, draft reports, update CRMs, send emails – all within guardrails they could trust.
I built Praxis Agents because that product didn’t exist. A governed AI agent platform where every action is auditable, every high-stakes decision gets human approval, and your data stays private. Built specifically for the way agencies and marketing teams operate.
The company
Praxis Agents is a product of Gregory Asquith Limited, registered in England and Wales. We’re based in the UK and work with teams across Europe and North America.
Have questions or want to see Praxis in action?
Get started