legal

Privacy Policy

Last updated: 27 March 2026

Who we are

This website is operated by Gregory Asquith Limited, a company registered in England and Wales. When we say “we”, “us” or “our” in this policy, we mean Gregory Asquith Limited.

If you have any questions about this policy, please contact us at hello@praxis-agents.ai.

What data we collect

When you visit this website, we may collect:

  • Analytics data– pages visited, time on site, referring URL, browser type and approximate location (city level). This is collected through Google Analytics using cookies.
  • Contact form data– if you submit our contact form, we collect your name, email address, company name and message. This data is stored in Google Cloud Firestore, a cloud database hosted within the EU/UK region.
  • Email correspondence– if you email us directly, we receive whatever information you include in that email.

We do not collect any special category data (sometimes called “sensitive personal data”).

Cookies

This website uses cookies set by Google Analytics to help us understand how visitors use the site. These cookies collect information in an anonymised form, including the number of visitors, where visitors have come from and the pages they visited.

The cookies used are:

  • _ga– used to distinguish users. Expires after 2 years.
  • _ga_*– used to maintain session state. Expires after 2 years.

You can control and delete cookies through your browser settings. Disabling cookies will not affect the functionality of this website.

How we use your data

We use the data we collect to:

  • understand how visitors use our website so we can improve it;
  • respond to enquiries submitted through our contact form or by email.

We do not sell, rent or share your personal data with third parties for their marketing purposes.

Legal basis for processing

Under the UK General Data Protection Regulation (UK GDPR), our legal bases for processing your data are:

  • Legitimate interests– for analytics data, to understand website usage and improve our service.
  • Contract / pre-contract– to respond to enquiries submitted through our contact form or by email.

Data retention

Analytics data is retained for 14 months. Contact form submissions and email correspondence are retained for as long as necessary to deal with your enquiry and for a reasonable period afterwards.

Your rights

Under the UK GDPR you have the right to:

  • access the personal data we hold about you;
  • request correction of inaccurate data;
  • request deletion of your data;
  • object to our processing of your data;
  • request restriction of processing;
  • data portability.

To exercise any of these rights, contact us at hello@praxis-agents.ai. We will respond within one month.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.

Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with an updated revision date.